Sanyika's Media Room > Interview Request > Target Audience > College Students

Sanyika's Target Audience

College Students

From the high price of tuition to the crippling cost of books, dorm fees and meal plans today’s college students are juggling a full load and struggling to keep up with a rapidly changing workplace.

Regardless of w hether they’re attending a pricey private college or an urban university, college students have a whole new host of challenges to conquer, like…

The average 21-year-old in the U.S. will spend more than 2.2 million in their lifetime yet only seven out of 50 states require completion of a personal finance course to graduate from high school. (Young Americans Center for Financial Education)

The number of 18 to 24 year-olds declaring bankruptcy has increased 96% in 10 years. (Credit Abuse Resistance Education Program)

78% of all college students will have established a credit history by graduation. (Nellie Mae)

Their credit score is the single most important factor determining whether they’ll get approved for loans, a credit card, car insurance, and even a job (Young Money)

... sobering statistics such as these are making the need for financial literacy, responsibility and awareness even stronger, because although starting salaries are higher than they’ve been in years for college graduates, so are the costs of housing, gas and most basic necessities.

Today’s college students and young adults need a blend of information to bridge the gap between the timeless and practical money advice that every consumer needs to know and the realities of the economy, culture and their lifestyle expectations.

Academics were the “way out” for Sanyika Calloway Boyce, who was the first in her family to graduate from college, but despite doing everything right academically – she graduated college in 3.5 years with honors. She did everything wrong financially – racking up 10 credit cards and $15,000 in unpaid debt in under four years.

Despite a high GPA and impressive college resume, Sanyika found herself unemployed in her career of choice, financially frustrated, and on the verge of declaring bankruptcy shortly after graduation due to a low FICO score.

Devastated, but determined not to be victim, she turned financial ignorance into financial literacy and began a career as The Financial Fitness Coach which allows her speak at colleges nationwide and educate students about money, credit and debt in real and relevant ways they can relate to and understand.