Sanyika's Media Room > Interview Request > Target Audience
| Sanyika's message of building a strong financial foundation and becoming money smart is one that is needed now more than ever. Her ability to talk about money to a diverse audience makes her the right guest for your next show. |
Sanyika's Target Audiences
Women 18 to 54
Women are a diverse group that make more than 80 percent of all buying decisions in the household yet sadly as a whole still earn less money than their counterparts, making just 78 cents for every dollar a man gets. With couples between the ages of 25 to 39 making up 60 percent of all divorces, gone are the days when women can solely rely on marriage as a form of financial security, yet according to the U.S. Federal Reserve, “Only 35 percent of single women have retirement accounts, and just 8 percent have traditional pensions” Despite the inequities that still exist, women are making notable financial strides:
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