Financial expert for the media Sanyika Calloway Boyce

   

 

 

Sanyika's Media Room > Interview Request > Target Audience > Women 18 to 54

Sanyika's Target Audience

 

Women 18 to 54
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Women are a diverse group that make more than 80 percent of all buying decisions in the household yet sadly as a whole still earn less money than their counterparts, making just 78 cents for every dollar a man gets.

With couples between the ages of 25 to 39 making up 60 percent of all divorces, gone are the days when women can solely rely on marriage as a form of financial security, yet according to the U.S. Federal Reserve, “Only 35 percent of single women have retirement accounts, and just 8 percent have traditional pensions”

Despite the inequities that still exist, women are making notable financial strides:

  • Women are starting businesses at a rate of three to one compared to men (SBA.gov)

  • 55 percent of married women bring in half of the household income and 25 percent now out earn their spouses (Common Sense Media) and

  • Women are more likely than men to seek out and rely on advice from finance books and experts (Merrill Lynch)


    Now more than ever women need to know how to be financially independent regardless of their marital status or age, from...

  • Dating to divorce
  • Single life to saving accounts
  • Parenting to pre-nups
  • College to careers
  • Marriage to money management

    ...you name it - money plays a key role in the way women live, so understanding it and developing a healthy relationship with it is key to a successful life.
     

    Book smart but financially ignorant, Sanyika Calloway Boyce quickly realized that the mix of a high GPA and a low FICO score didn’t make for a winning combination in the real world and found herself unemployed in her career of choice, financially frustrated, and on the verge of declaring bankruptcy.

    Determined not to be victim, she turned frustration into action, financial ignorance into financial literacy and her mess became her message. Today, as the Financial Fitness Coach, Sanyika has written books on personal finance, established several successful businesses and teaches other women how to go from financially frustrated to financially fit in every age and stage of their lives.


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    Direct Contact:
    Sanyika Calloway Boyce
    Phone: 908.998.2199
    Email:
     
    Sanyika’s Availability

     Based in New York/Tri-state area
    ●  Available for in-studio interviews
      Nationwide availability by arrangement
    ●  Last-minute appearances ok (based on availability)

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