Sanyika's Media Room > Interview Request > Target Audience > Teens
Sanyika's Target Audience
| Teens |
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According to a study published by the Financial Institute at Indiana State University “Teenagers are active consumers, spending $175 billion in 2003, with 21 percent having their own credit card or access to their parents’ credit card, and 16 percent holding their own ATM cards.” Yet when you consider that…
79% of students between 16 and 22 have never taken a personal finance course (2005 Youth & Money Survey) Of the 5,775 high school seniors who took the Jump$tart personal finance test in 2006, 62% received failing scores. (Jump$tart Coalition) 93% of parents say their children don’t have a clue about handling money (American Saving & Education Council) ...We must take a collective approach in properly preparing today’s teens for the financial realities of adulthood in a quickly changing economy and work world. If teens cannot get their drivers license without a driver’s ed course, so the same rule should apply to credit. Teens are not disinterested in learning about money, they simply want to see the relevance between what they are taught at home and learn in school and what they experience in the real world. More importantly teens need to see the connection between adopting a proactive attitude towards personal financial responsibility and its ability to create the level of independence, freedom and control that they crave.
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