Sanyika's Media Room > Interview Request > Target Audience

Sanyika's message of building a strong financial foundation and becoming money smart is one that is needed now more than ever. Her ability to talk about money to a diverse audience makes her the right guest for your next show.

Sanyika's Target Audiences

20 & 30 Somethings

Forget about six months of living expenses and shoe-string savings accounts, today’s 20 and 30-somethings are facing financial realities that practical information alone will not fix.

Since historically the fundamentals of personal finance are not taught in school, college or even at home for that matter, far to many adults in this stage of life are left on their own to try to make sense of:

continue reading about 20 & 30 Somethings

College Students

From the high price of tuition to the crippling cost of books, dorm fees and meal plans today’s college students are juggling a full load and struggling to keep up with a rapidly changing workplace.

Regardless of w hether they’re attending a pricey private college or an urban university, college students have a whole new host of challenges to conquer, like…

continue reading about College Students

General Audience

According to the Journal of Financial Planning, “By the time the average American reaches middle and high school age, few, if any, have actually learned about the power of good money management from their own parents.”

Couple that with the fact that we are not taught the basics of personal finance in grade school or even required to learn about credit management in college.

As a whole Americans are woefully undereducated on money matters, yet have the most access to the information necessary to become financially literate.

A few of the many glairing issues that result from this problem are:

continue reading about General Audience

Parents

Whether they’re 8, 18 or older, parents seem to have a whole new host of challenges to contend with when raising their children in today’s fast paced and high tech world.

From high-priced video games, iPods and cell phones, to the skyrocketing cost of everything from clothes, gas and college, the lives of tweens, teens and young adults are decidedly more complicated and so is the role of parenting.

With questions like these…

continue reading about Parents

Teens

According to a study published by the Financial Institute at Indiana State University “Teenagers are active consumers, spending $175 billion in 2003, with 21 percent having their own credit card or access to their parents’ credit card, and 16 percent holding their own ATM cards.”

Yet when you consider that…

continue reading about Teens

Women 18 to 54

Women are a diverse group that make more than 80 percent of all buying decisions in the household yet sadly as a whole still earn less money than their counterparts, making just 78 cents for every dollar a man gets.

With couples between the ages of 25 to 39 making up 60 percent of all divorces, gone are the days when women can solely rely on marriage as a form of financial security, yet according to the U.S. Federal Reserve, “Only 35 percent of single women have retirement accounts, and just 8 percent have traditional pensions”

Despite the inequities that still exist, women are making notable financial strides:

continue reading about Women 18 to 54

Your browser does not support inline frames or is currently configured not to display inline frames.

“Sanyika, I think YOU rock! I’m so impressed with your personal story and even more so that you have turned things around and are helping other women do the same. Women need to hear about money – they need to hear it from you!”

Debbie Nigro
Chief Executive Girlfriend and Host on FirstWivesWorld.com

Appearance on: Television | Web