About Sanyika
Sanyika Calloway Boyce who is known as “The Financial Fitness Coach” has delivered over 200 television and radio interviews reaching more than 25.4 million consumers. Additionally she has a combined social media following of close to 12,000.
Her personal story of turning her financial mess into a powerful message is featured in the Best Selling “Chicken Soup for the Soul” book series and has been written about in major magazines including Essence and Black Enterprise as well as newspaper publications such as USA Today and the Wall Street Journal. Her top-selling books “Crack ‘Da Code: What Every College Student Needs to Know About Money, Love & The Dream Job,” and “Teen Money Tips: Simple Steps for Banking Saving and Making Money” continue to be popular with young adults and their parents. She has spoken to over 300,000 teens and college students as a charismatic speaker on sponsored college tours, at youth rallies, and paid speaking events in the U.S. and abroad. As an entrepreneur and the founder/CEO of Financial Fitness Institute, LLC Sanyika resonates with diverse audiences, especially the scores of consumers that are tired of being belittled, talked down to, and made to feel ashamed about past money mistakes. Her newest book, “Give Yourself Credit: How to Develop the Courage, Confidence and Commitment YOU Need to Move Forward After a Financial Fall” has been highlighted on national TV shows such as: The Today Show (NBC), Wedlock or Deadlock (FOX), and Fox Business (FOX) as well as several local, regional, and national morning talk shows and news programs. “Give Yourself Credit,” is sure to become a best seller among her fans and followers who love her savvy sense of style and embrace her down-to-earth delivery of complex money issues. She is also an energetic media spokeswoman; since 2005 she has been booked as a corporate spokesperson for several dozen sponsored television appearances, radio interviews, and live events where she offers valuable personal finance information coupled with company and product endorsements. Her careful selection of the products and services she recommends and endorses ensures they are congruent with her integrity, high standards, core values and overall public persona. Sanyika consistently gets fantastic feedback from Public Relations firms, Satellite Media Tour companies, as well as television and radio producers she works with. Her ability to deliver a clients branded message point clearly, quickly and concisely within the context of a media interview, coupled with hundreds of hours of media spokesperson experience make her a highly effective yet affordable PR choice.
